To be eligible for the Crystal Performance Award, a credit union must participate in the Performance Analytics program for an in-depth analysis of the credit union’s financials, sales, products and member household relationships. The top credit unions are recognized in two asset classes based on their performance: credit unions above $1 billion and below $1 billion in assets. By benchmarking performance against their peers, credit union leaders can understand their competitive advantages and develop more effective strategies and approaches to member service.

“The Crystal Performance Awards are a measure of individual credit union success, and also give a holistic perspective of the entire industry,” said Bill Handel, general manager and chief economist at Raddon. “We see that even in the face of recovery from the pandemic and a whole new slate of challenges on the horizon, credit unions continue to adapt and embrace innovative ways of delivering financial services. Their commitment to delivering outstanding performance on behalf of their members is impressive, and recognizing their success is positive for Raddon and our industry.”