Strategic Guidance for Accelerated Growth
Insights
Understand consumer behaviors to drive the right strategies.
Analytics
Get actionable insights based on your institution’s unique data.
Marketing
Uncover growth opportunities and enhance campaign results.
Strategy
Ensure profitable growth through data-driven strategies and services.
UPCOMING EVENTS
We’re excited to announce the 2026 Raddon Roundtable schedule!
Various dates below:
Raddon Roundtables are exclusive, in-person events designed for credit union leaders to connect, collaborate, and tackle the industry’s most pressing challenges. These sessions provide a unique opportunity to share insights, explore innovative strategies, and network with peers in an interactive setting. Each Roundtable draws on Raddon’s research and analytics to spark insightful, meaningful discussions aimed at driving growth and transformation for credit unions.
Registration now open:
- November 17 – Atlanta, GA
- November 18 – Orlando, FL
November, 2026
Helping Consumers Weather Difficult Economic Times
With 56% of consumers believing we're already in a recession, financial institutions can help accountholders take control of what they can, from budgeting and automatic savings to smarter borrowing decisions. Learn how FIs can build trust, upgrade their digital tools and prepare for AI-driven money management to keep deposits and support consumers through uncertain times.
October, 2026
The Hidden Power of Credential Placement
Raddon research suggests that the battle for primary financial institution status is evolving beyond simply holding a consumer’s primary checking account. While primary checking remains a powerful driver of PFI status, consumers increasingly conduct everyday commerce through subscriptions, digital wallets, e-commerce, and recurring payments.
Institutions whose payment credentials support these transactions become more deeply embedded in consumers’ financial lives. Broad credential placement also appears to strengthen the relationship between PFI status and future deposit and loan business. Banks and credit unions should therefore defend primary checking while making debit, credit, and digital payment credentials central to their relationship and growth strategies.
Enhance Value With Predictive Analytics
Predictive Analytics from Raddon allows financial institutions to build deeper relationships with members and customers through sophisticated targeting and segmentation, which drives greater value, share of wallet and ROI.
Want to ask us a question? Interested in our services? We’re here to help. Contact Us
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Alpharetta, GA 30004
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